Fifty years ago, our founder started a revolutionary company based on a simple philosophy-look to nature to provide direction for wholesome, life-sustaining products, use no ingredients that would cause harm to people or the planet, and guarantee product performance through scientific research and clinical testing. This same philosophy, more relevant now as it has ever been, continues to drive our development of natural wellness products of uncompromising safety, quality and effectiveness. From the first bottle of Vitalized Minerals to the recent introduction of our Go Green earth-friendly home care product line, millions of loyal customers across the globe have come to trust our products.